Manchester United are too big to fail forever, and their Premier League clash with champions Liverpool at Anfield on Sunday will only serve as a reminder of what could happen if, or when, one of the world’s most powerful sporting brands finally gets it right again.
Fenway Sports Group (FSG), Liverpool’s transformative American owners, celebrated 15 years in charge at Anfield this week, a period that’s seen the club win two Premier League titles and the UEFA Champions League while also building a formidable scouting and analytics network. That success, first under manager Jurgen Klopp and now Arne Slot, has put the club back at the summit of English football, but it only came after a 30-year period of prolonged failure, managerial upheaval and ownership battles, ironically endured during a long spell of United dominance under Sir Alex Ferguson.
The two clubs have now traded places and it is United who are suffering, but just like Liverpool, United will bounce back and reclaim their place alongside global heavyweights Real Madrid, Bayern Munich and Barcelona. Their in-built advantages make it an inevitability and simply a matter of time — a case of sporting gravity once again working in United’s favour.
“If football success could be compared to a game of dice, Manchester United only need to roll threes and fours to be successful because of their history, commercial strength and worldwide fanbase,” a former United executive told ESPN. “The problem is that they have been continually rolling ones and twos, while Liverpool and Manchester City have been on a run of fives and sixes.
“That is ultimately down to judgement, luck, stability and, in Liverpool’s case, having a genius like [FSG president] Mike Gordon making key decisions, but eventually, United will start rolling some threes and fours and then fives and sixes.
“They simply need to get the big decisions right. Once that happens, their commercial might well propel United back to the top.”
Despite results, they have the revenue
Challenging Liverpool for the biggest prizes, the Premier League and Champions League, seems a distant speck on the horizon right now for United, whose title drought stretches back to 2013, with their last Champions League crown being won in 2008. But it took Liverpool three years under FSG stewardship to challenge for the title, when Brendan Rodgers’ team finished second to Manchester City in 2013-14, and five years before they made they hired Klopp as coach in Oct 2015 — a decision that proved the catalyst for the success to follow.
United are still in a state of flux when it comes to managers and ownership. The club appears stuck in a doom-loop of failure: in addition to five fired managers since 2014, a succession of expensive flops in the transfer market, and their rivals Liverpool and Manchester City stacking up silverware at home and abroad, they’ve had turmoil off the field with unpopular co-owners, the Glazer family and Sir Jim Ratcliffe, overseeing deep cost-cutting measures and job cuts. But the publication of the club’s annual accounts last month shed light on just why they are a sleeping giant that will, eventually, wake from its slumber.
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